Targeting vs. Personalization: What’s the Difference?

These words often get used interchangeably—but they are actually two distinct concepts that work together to give you the best user experience possible and make your marketing smarter than ever.

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Are You Connecting with Your Consumers?

While stories are entertaining and informative, they are so much more than that—they are the most powerful communication tool known to man.

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Neuroscience Hacks for Your Brand

As humans, the majority of our decisions are made in the non-conscious part of our brain.

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Emotions are Not Created Equal

It has been proven that humans are emotional beings who respond first to emotion, then rationalize with facts.

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Psychogeometrics – What Your Choice of Shape Says About You and Your Customers

Understanding your customers is the single most important factor contributing to your brand’s success.

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Social Media & The Super Bowl

When it comes to the Super Bowl, there’s one new element that’s just as important as the TV screen everyone’s watching—the other screen everyone is watching.

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Prime for Success in 2017

Priming is a non-conscious form of human memory concerned with perceptual identification of words and objects.

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Top 3 Most Viral Ads of 2016

While we used to think that viral ads were just somehow lucky, we now know there are 6 pillars we can attribute virality to: social currency, triggers, emotion, public, practical value and stories.

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6 Steps to Viral Content

In this day and age, making content “go viral” is a top goal of many companies. But how do you get content to go viral?

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Why People Buy

It’s a simple truth: people don’t buy products. They buy dreams. They buy values. They buy emotions.

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